Jaffar Shad is a New Delhi-based Creative Director and Producer known for crafting evocative visual narratives that blend cinematic storytelling with high fashion, art, and culture. With over a decade of experience, Jaffar has built a distinguished body of work that spans luxury campaigns, fashion films, branded content, and editorial visuals.
He has collaborated with some of India’s leading brands and designers, including Obeetee, Good Earth, Falguni Shane Peacock, Shantanu & Nikhil, AMPM, Torani, Nicobar, Ekaya, Anju Modi, Ritu Kumar, Amrapali, Sunita Shekhawat, and Trident Group, to name a few. Whether directing large-scale productions or conceptualizing intimate campaigns, Jaffar brings a keen eye for detail, aesthetic sophistication, and a deep understanding of brand identity.
At the heart of his work lies a commitment to authenticity, emotion, and timeless elegance. Jaffar leads a multidisciplinary team that delivers end-to-end creative solutions—from ideation and direction to production and post.
His visual language is rooted in mood, movement, and a deep sensitivity to light and space, transforming every frame into a cinematic experience. His visual direction and production expertise have brought stories to life with cinematic depth and emotional resonance. From narrative-led films to high-concept fashion visuals, Jaffar’s creative voice is defined by elegance, mood, and meaning.
